Customer Loyalty Programs and Their Effectiveness in The Retail Sector

Authors

  • Qo‘chqarova Aziza Ravshanovna Master student at Turin Polytechnic University in Tashkent, Uzbekistan
  • Kasim Khusanov Supervisor, PhD, Professor of the Department of Natural and Mathematical Sciences, Turin Polytechnic University in Tashkent, Uzbekistan

DOI:

https://doi.org/10.55640/jme-06-04-11

Keywords:

Loyalty programs, retail sector, consumer behavior

Abstract

The purpose of the article is to examine the role as well as the effectiveness of customer loyalty programs in the retail sector within several contexts. In order to increase market competition, digital transformation and changing consumer behavior the customer loyalty programs are essential. Furthermore, the study highlights loyalty programs as an important strategic marketing instrument which helps to business people increase customer retention, stimulate repeating purchases, and strengthen long-term relationships with consumers.

Downloads

Download data is not yet available.

References

N.G. Cohen va boshqalar Retailer marketing strategies and customer purchasing of sweetened beverages in convenience stores. Acad Nutr Diet. 2022 Feb 28;122(11):2050–2059.

DOI: 10.1016/j.jand.2022.02.017

Suvarna Hiremath va Prashant. C Retail Marketing Strategies: A Study On Changing Preferences Of Customers Towards Retail Formats. Presidency Journal of Management Thought & Research. Page 1.

Снегирева В. Розничный магазин. Управление ассортиментом по товарным категориям. – СПб.: Питер, 2005. – 416 с. 4 Сысоева С.В., Крок Г.Г. Большая книга директора магазина. – СПб.: Питер, 2009. - 432 с.

Abdukarimov B.A. Ichki savdo iqtisodiyoti. Darslik. 2-qayta ishlangan va to‘ldirilgan nashri. – T.: Iqtisod-moliya, 2010. - 42 б.

Mamatqulova, M. (2025). Linguocultural Codes in Uzbek Cinematic Discourse: A Study of National Identity through Media Language. International Conference on Global Trends and Innovations in Multidisciplinary Research, 1(5), 36-39. https://tlepub.org/index.php/2/article/view/443

Mamatqulova Marhabo. (2023). NEEDS ANALYSIS AS A MAIN PHASE FOR DESIGNING ENGLISH FOR SPECIFIC PURPOSES (ESP) COURSE. QO‘QON UNIVERSITETI XABARNOMASI, 9(9), 213–216. https://doi.org/10.54613/ku.v9i9.876

Mamatqulova Marhabo. (2023). HOW DOES A PERSON BECOME MULTILINGUAL?. QO‘QON UNIVERSITETI XABARNOMASI, 9(9), 209–212. https://doi.org/10.54613/ku.v9i9.874

Mamatqulova Marhabo. (2020). DEVELOPMENT OF THE CATEGORY OF MODALITY IN PHILOLOGY AND THEIR COMPARATIVE ANALYSIS. CURRENT RESEARCH JOURNAL OF PHILOLOGICAL SCIENCES, 3(01), 40–45. https://doi.org/10.37547/philological-crjps-03-01-08

Marhaboxon, M. (2025). “Intercultural Communication and Linguo-Cultural Specificity in Film Texts: Uzbek and Western Cinematography”. Advances in Science and Education, 1(5), 16-18. https://doi.org/10.70728/edu.v01.i05.006

Downloads

Published

2026-04-27

How to Cite

Qo‘chqarova Aziza Ravshanovna, & Kasim Khusanov. (2026). Customer Loyalty Programs and Their Effectiveness in The Retail Sector. Journal of Management and Economics, 6(04), 69–73. https://doi.org/10.55640/jme-06-04-11

Issue

Vol. 6 No. 04 (2026): Volume - VI Issue - IV

Section

Management

License

Copyright (c) 2026 Qo‘chqarova Aziza Ravshanovna, Kasim Khusanov

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Individual articles are published Open Access under the Creative Commons Licence: CC-BY 4.0.