A Four-Module Developmental Programme For Cultivating Communicative Creativity in Higher Education Leaders: Design, Structure, And Methodological Principles

Abstract

This article presents the design and methodological architecture of a twelve-week, four-module developmental programme created to cultivate the communicative creativity of higher education institution (HEI) leaders. Rather than reporting outcome statistics, the article focuses on the programme itself as a replicable instructional model: its theoretical grounding in the integration of Amabile's componential theory of creativity and the Bass–Avolio transformational leadership model; its sequential module structure (divergent thinking, innovative behaviour, communicative flexibility, and systematic problem-solving); the specific techniques and activities employed each week; and the pedagogical principles — experiential learning, formative interim assessment, and iterative adaptation — that govern its delivery. A complete week-by-week map of the programme is provided so that the model can be reproduced, adapted, and evaluated in other institutional settings. The article argues that communicative creativity is best developed not through isolated training events but through a cumulative, scaffolded sequence in which each module deliberately builds on the competencies formed in the preceding one.