THEORETICAL INTEGRATION OF COGNITIVE-SEMIOTIC APPROACH IN TRANSLATION

Abstract

This study researches the factor that in translation the integration of cognitive and semiotic approaches reflects the reality that translation is simultaneously a mental process and a sign-based communicative act. From a cognitive perspective, translators rely on attention, memory, inferencing, problem-solving, and decision-making to understand the source text and construct meaning. From a semiotic perspective, they interpret cultural signs, symbolic references, metaphors, irony, connotations, and culturally specific representations. It studies theoretical aspects of cognitive approach and semiotic approach on their own and shows that translation studies could be strengthened by combining both into one in cultural meaning-making, offering a wider explanation of how translators construct, negotiate, and recreate meaning across languages.