CORRESPONDENCE OF TEXT AND CONTENT IN ADVERTISING TRANSLATION
DOI:
https://doi.org/10.55640/eijmrms-special-51Keywords:
Advertising translation, Content consistency, Functional equivalence, LocalizationAbstract
The article explores how to maintain coherence between form and content in advertising translation. It highlights the need to harmonize linguistic, cultural, and pragmatic factors when adapting messages for the target audience. The study also examines the importance of equivalence, adaptation, and localization.
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Copyright (c) 2026 Mahliyo Shokirova
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