This article discusses the importance of ethical and moral norms in the formation of speech etiquette. The way individuals express themselves verbally reflects not only their linguistic competence but also their cultural upbringing and moral consciousness. The article analyzes how politeness, respect, and ethical responsibility influence verbal communication in both everyday and professional contexts. Particular attention is given to the role of national values, traditional customs, and interpersonal respect in developing respectful and appropriate speech behavior.

Speech etiquette, moral norms, communication

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