In light of the economic and competitive transformations currently taking place in the world, companies are constantly striving to improve the value of their products and increase profitability. Among the practical tools for achieving this goal are the target costing technique and the quality function, two means of balancing cost and quality. This study aims to provide theoretical frameworks for applying the target costing technique and deploying the quality function to improve product value and achieve competitive advantage. Data from plastic and woven bag factories was collected, along with field visits and observations, interviews with managers and employees, accounting records, and financial reports. The study concluded that applying these techniques contributes to improving product value and increasing sales, leading to increased profitability for the company in both the long and short term.

Target Costing Technique, Quality Function, Improving Product Value

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