Ladipo Nkechi. BRAND EQUITY DIMENSIONS AND CUSTOMER RETENTION: A PERSPECTIVE OF POSTPAID TELECOM SUBSCRIBERS IN LAGOS STATE, NIGERIA. jme [Internet]. 2023 Jun. 5 [cited 2025 Oct. 31];3(06):05-8. Available from: https://www.eipublication.com/index.php/jme/article/view/891