Ahmad Yanuardi. STRIKING THE RIGHT CHORD: UNVEILING RADIX GUITAR’S MARKETING STRATEGY THROUGH A CASE STUDY ANALYSIS OF QUEEN GUITARS GALLERY IN BENGKULU CITY. jme [Internet]. 2024 Feb. 1 [cited 2026 Mar. 22];4(02):01-5. Available from: https://www.eipublication.com/index.php/jme/article/view/1491