Opportunities For Using Artificial Intelligence in Television Channel Operations

Abstract

This article examines the application of artificial intelligence (SI) technologies in the activities of national TV channels, focusing on their role in enhancing efficiency, improving content quality, strengthening audience interaction, and optimizing creative processes. The study explores how SI tools can be used for program production, editing, real-time application of creative ideas, and audience engagement analysis. Additionally, the article compares international and national experiences, discussing the advantages and challenges of integrating SI technologies in national television. The findings indicate that artificial intelligence is a key tool for making national TV channels more competitive, improving program quality, and facilitating effective audience communication.