This research offers a thorough marketing analysis of the diverse selection of medications that are accessible in Samarkand, Uzbekistan. The objective of the investigation is to assess the pricing strategies, availability, and variety of pharmaceuticals in local pharmacies. This paper identifies critical trends and challenges in the pharmaceutical sector by evaluating market dynamics, consumer preferences, and regulatory influences. The results indicate a wide variety of products, but they also emphasise the need for significant improvement in affordability and accessibility. This research contributes to the comprehension of the pharmaceutical landscape in Samarkand, offering valuable insights to stakeholders such as policymakers, healthcare providers, and pharmaceutical companies.

Pharmaceutical marketing, Samarkand, healthcare access

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