SOCIAL RESPONSIBILITY OF COMPANIES AND ITS IMPACT ON THE BRAND
DOI:
https://doi.org/10.55640/eijmrms-04-04-35Keywords:
Corporate social responsibility, brand image, customer loyaltyAbstract
Corporate social responsibility (CSR) refers to the concept that businesses should operate in ways that enhance society and the environment, beyond seeking profits. CSR can significantly impact a brand's image, affecting customer loyalty, market competitiveness, employee satisfaction, investment attractiveness, risk management, long-term growth, and customer engagement. Companies that prioritize socially responsible practices can enhance their reputation, differentiate themselves from competitors, attract and retain talent, and foster sustainable business growth.
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Copyright (c) 2024 Feruza Temirova
This work is licensed under a Creative Commons Attribution 4.0 International License.
Individual articles are published Open Access under the Creative Commons Licence: CC-BY 4.0.
